2020 ranking of the world's best brands: Apple ranked first, Huawei became the only brand on the list in China

 

Picture source Interbrand official website

On October 20th, Interbrand, a well-known market research institution, released its 2020 ranking of the world's best brands. The list shows that Apple topped the list with a brand value of 322.99 billion U.S. dollars, Amazon's brand value increased by 60%, and ranked second with a brand value of 200.66 billion U.S. dollars. Microsoft surpassed Google with a brand value of 166.11 billion U.S. dollars and ranked third. Samsung ranked fifth.

In addition, among the top ten are Coca-Cola ($56.894 billion), Toyota ($51.595 billion), Mercedes-Benz ($49.268 billion), McDonald's ($42.816 billion) and Disney ($40.773 billion). According to statistics, the valuation of the top ten brands this year accounts for more than 50% of the value of all the brands on the list.

Due to the impact of the epidemic, social media has become the best performing brand in the past 12 months. Among them, Zoom (ranked 100th) entered the list for the first time. Streaming media giant Netflix grew by 41%, brand value reached 12.665 billion U.S. dollars, ranking up to 41st. The brand value of Zara (ranked 35th) and H&M (ranked 37th), which closed stores globally, dropped by 13% and 14% respectively.

On this list, only one Chinese company, Huawei, is on the list, with a brand value of US$6.301 billion, ranking 80th.

According to statistics, the total valuation of the top 100 on the list reached US$2.3364.491 billion (a 9% increase from 2019). Among them, the top three brands account for about 30% of the total value of the entire list. This figure was only 16% in 2010.